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Skinvisible Adds Innovative Sunless Tanning Products Available for Exclusive Licensing

Invisicare® Suppresses Odor Associated with Sunless Formulations

Las Vegas, NV– November 5, 2013 - Skinvisible Pharmaceuticals, Inc. (SKVI: OTCQB) is pleased to announce that is has successfully developed new additions to its sunless tanning product line formulated with its patented Invisicare® polymer delivery technology. Skinvisible's sunless products address all of the issues which are common with sunless tanning products, specifically odor, streaking and the longevity of the tan. In addition to the innovation in sunless tanning formulating, Skinvisible has developed two new forms of application to add to its pipeline of sunless tanning products including innovative mousse and continuous spray formulations.

Skinvisible's sunless tanning products address the problems long associated with sunless tanning products. A key problem with applying sunless tanning is the unpleasant odor that is produced during application and the "processing" time. The odor is due to the chemical reaction between the dihydroxyacetone (DHA) and the skin. Many products on the market use fragrances to try to mask the odor which in many cases just exasperates the smell of the product. Skinvisible products do not contain fragrances that try to cover-up the smell; instead due to the chemical make-up of Invisicare, the odor produced stays suppressed and neutralized within the polymer.

“We have studies which have proven that when Invisicare is used in sunless tanning products, it has the ability to suppress the odor of the DHA and retain moisture in the skin, providing a much longer lasting tan than products currently on the market,” said Terry Howlett, President and CEO. “This added benefit provides consumers with a tan that lasts 50% to 70% longer.” He added, “We have also addressed ease of application with our Skinvisible's formulations. Along with our lotions and professional spray formulations, we have added a new mousse formulation and an innovative continuous spray which allows you to spray from all angles, even upside down and backwards. Unlike aerosols, Skinvisible's continuous spray does not use harmful propellants.”

The sunless tanner / self tanning market is growing exponentially. The market of US produced sunless tanning products reached $609 million in 2012 and is forecasted to reach $940 million by 2016 according to IBIS World. The reason for the growth is attributed to consumers´ concern regarding the health risks such as skin cancer and the government implementing stricter regulations regarding tanning beds. These consumers are turning to self tanning as a convenient alternative and are searching for longer-lasting tans with convenient application methods without the odor. Skinvisible's formulations have addressed all of these needs.

Skinvisible is seeking exclusive licensees for its high quality, unique sunless tanning products. The product line consists of light, medium and dark lotions, mousse and sprays along with moisturizing “after-sun” products all with patent protection and benefits that will resonate with consumers.


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